Alternative rock band NEEDSHES have unveiled a brand new music video for their single “U Babe”, which perfectly encapsulates the band’s signature sound while infusing R&B, soul, funk and hip-hop. The black and white video showcases a love story, which personifies the relationship of the main hero in the song with the truth. This theme is common within their forthcoming album, Truth Power, due out May 3rd via AWAL, as the band explores the power of truth and how truth is power. More specifically, “U Babe” addresses the truth, as the character is eager for knowledge. Lead vocalist Otabek Salamov (Beck) comments on its sound, “It is kind of the tribute to James Brown, Lauryn Hill, Tupac, Prodigy, Sepultura, and Beastie Boys. I just wanted to make something you can touch and feel nostalgia.”
Beck continues to expand on the album by stating, “Truth Power is a call for awareness about the obvious truths, which are often ignored.” Within the 10-track album, the band explores this idea with hidden metaphors, life stories, and easy-to-follow imagery underling the collection. Throughout, the band offers their signature alternative rock foundation with elements of blues, funk, soul, punk and R&B while adding an array of exotic sounds. They do this with the addition of instruments such as the doira and the persian tar.