Hot on the heels of opening up the main stage at Good Things Festival in Parramatta this past weekend, Sydney-based screaming rap-rock-electro-pop mutants RedHook today unleash a brand new music video for their fresh single “Turn Up The Stereotype” and announce that they will be joining Hands Like Houses on their huge -Anon. album tour in February of 2019.
Now, the band unveils the official visuals for the song, unfolding a new chapter in the RedHook mythology that carries on chronologically from their debut offering “Minute On Fire”. Kicking off with guitarist Craig Wilkinson (“sadboi”) and vocalist Emmy Mack (“strngegrrl”) being kidnapped by a bunch of demonically creepy scientists and subjected to a bizarre genre-bending experiment, the ‘Turn Up The Stereotype’ clip was co-directed by RedHook and Her Name Is Murder Productions (Norma Jean, Ocean Grove) in collaboration with Haus Party’s Chris Elder (The Amity Affliction, Peking Duk).
“It was a super fun way to use the cinematic RedHook universe to visually represent our real life experience of trying to figure out where the hell we fit in the music industry,” Mack explains of the clip, which was half-filmed inside a decommissioned slaughterhouse out in western Sydney, and half-filmed inside the band’s bathroom shower. “Since we launched this project back in June, a lot of our brushes with the industry have involved people trying to pin us into some kind of genre box. And I guess this is our way of rejecting those boxes. By playing a fun game of dress-ups and blowing things up,” she adds.