Just ahead of their appearances at the legendary Reading and Leeds Festivals next weekend, I the Mighty have offered up some advice on coping with a break-up via the official video for “Pet Names”. The video, which premiered this morning on RockSound.tv, lays out a 21-step plan for getting over your ex that would undoubtedly go viral as a list on Buzzfeed. In doing so, the band added some humour to a song that deals more with the unhealthy consequences that often accompany the end of a relationship. “Pet Names” has proven to be a fan favorite with its massive sing-along vocals and infectious command of melody and it will undoubtedly be a highlight of the band’s sets next weekend.
Quote from Brent Walsh (Vocals) About the “Pet Names” Video:
Everyone has gone through a rough break up at some point. While the song deals with sorting through that relatable process in an unhealthy way, we thought it would be fun for the video to do the exact opposite in the video, giving you our 21 step process for getting over a rough break up. Unlike any video we’ve made yet, much of our time filming was spent improvising and having tons of fun experimenting with different ideas.
“Pet Names” is from I the Mighty’s groundbreaking third album Where the Mind Wants to Go / Where You Let it Go, available now on Equal Vision Records. CD/Vinyl/Merch: https://ithemighty.lnk.to/wherethemindID/merchnow Download/Stream: https://ithemighty.lnk.to/wherethemindID Lyrics: I’m sick. I think I’m on the brink. Turn the tv up so that I can fall asleep and drown out all of my thoughts.