THE DRIVER ERA, the much-buzzed about new music project from brothers Ross and Rocky Lynch, have released the music video for their debut single “Preacher Man”.
The video, conceived by Ross and director Paul Capra, follows Ross around a seedy, dimly lit hotel room where he spends the night with a lover while trying to exorcise his demons.
“There’s a certain darkness to [Preacher Man],” Ross explained in a recent interview with Idolator. “There’s a sort of sensual factor in the lyrics as well. I felt it was necessary to reflect that in the music video.”
With “Preacher Man,” The Driver Era channel their restless creativity into what’s arguably one of pop music’s most epic themes: the existential crisis. With its raw rock-and-roll energy and gospel-like intensity, the track unfolds in stomping rhythms, heavy piano riffs, and soulful vocals that slip from free-form confession to feral howl. But despite the spiritual undertones, “Preacher Man” telegraphs a weary desperation and uneasy lack of faith (sample lyric: “My mouth is just too damn dry to utter out a prayer”).