Sydney pop artist AViVA has released the new video for her latest single, “DROWN”, which she directed herself while working with Jefferton James. “DROWN” has been a huge hit for the artist, amassing over 2.5 million streams across all platforms while providing a deeper exploration into the concept of isolation and the ‘outsider’ experience.

To use AViVA’s own words “The first line ‘do any of these words make sense?’ really sets the intention for the song. It’s an exploration of the isolation we experience as we go through the ‘steps of reason’ trying to rationalize life and all the choices we make”.