Swedish singer-songwriter Tove Styrke has released the official video for her latest single, “Mistakes”. Following Styrke through a runaway bride episode with a twist, the video brings the song full circle with Styrke explaining to The FADER, “The song is about embracing your wrongs, letting go of yourself and not be perfect. The bride to me is a nice image of ‘perfection’ and it was fun to put a twist on that…it’s more like she’s running back to herself rather than running away.”
The video is directed by Swedish director Joanna Nordahl, who describes, “In the early stages of making this video Tove told me about the track and how it to her represented this feeling of breaking something that’s perfect, something you might even consider perfect yourself, just to reach a sense of freedom. Basically messing up on purpose to feel in control of your life. With this in mind I wanted to move away from a typical love story and we ended up speaking about religious symbolism, the Madonna-Whore complex, femininity, 90s rom-coms, Britney Spears and the well behaved, wholesome Bride as a traditional representation of the ‘perfect woman’.” Further, Styrke adds, “We dreamed up this idea where I could live out all my pop star fantasies while still keeping the whole thing very real. I love how it all came together and shooting the ending was hands down the most fun I’ve had in forever.”
Official music video by Tove Styrke performing “Mistakes”.