Gone Is Gone has released the music video for “Echolocation”, the title track to the band’s debut album. The video stars vocalist/bassist Troy Sanders (in dual roles, playing “The Freak Show Barker” and “The Italian Crooner”) and the band’s multi-instrumentalist/composer Mike Zarin (as “The Parasitic Twin Bartender”) and was written, produced, directed and edited by Newmerica Media and filmed at Silver Scream FX Lab studios in Conley, GA. Pick up the album here or on iTunes and watch the band’s new music video below.
“The video is inspired by Gibsonton, Florida, the famous wintering and retirement home of traveling sideshow carnies,” says Sanders. “That’s the backdrop for this cautionary tale about two punks out on an adventure ride. Through a series of events, the mischievous energy they exert returns full circle, eventually leading to their own demise.”
“Without the magic of Newmerica Media & Silver Scream FX Lab, this video would never have seen the light of day,” says Sanders. “They did an incredible job.”
“Troy came up with the initial concept,” says Newmerica director Bryan Bankovich. “Then we met with him for deviled eggs and whiskey to refine his vision. We had so many talented people working together to make this epic concept come to life. Production Designer and Art Director Shane Morton and his team were instrumental in making this video a reality. He was in charge of all the ridiculous props, SFX, and creatures you see on screen. And fun fact: Troy’s two kids and wife are characters in the video, playing the wolf boy, orphan girl, and soothsayer, respectively.”