Demon Hunter have premiered the video for their new track, “Died In My Sleep”, taken off their upcoming eighth album, Outlive, due out 3/31 on Solid State Records.
“The video treatment for ‘Died In My Sleep’ was more about an overall vibe than a specific story,” singer Ryan Clark told Loudwire. “The goal was to strip the concept back to strictly performance, but still deliver something visually interesting. Instead of opting for the typical desaturated tones that have become synonymous with metal videos, we pulled inspiration from the vibrant colors found in many of our favorite videos and photographs from the ’90s — namely Nirvana’s video for ‘Heart-Shaped Box’ and the album cover for Alice In Chains’ ‘Facelift.'”
Clark continued, “With ‘sleep’ being a running theme, we wanted to create a world that seemed unordinary — almost like a computer glitch-laden subconscious. We worked with Belief Agency to built a forest set on an indoor sound stage, and used projectors to cast colors and textures against the background and on the band members. It was a lot of fun to set up and just experiment with these layers.”
Demon Hunter’s “Outlive” releases 3.31.17 Pre-Order at iTunes: http://smarturl.it/Outlive | Amazon: http://smarturl.it/Outlive-AZ | Google Play: http://smarturl.it/Outlive-GP | Solid State Store: http://smarturl.it/solidstore