With the release of their seventh full-length record quickly approaching, metalcore titans EMMURE have unleashed a brand new music video for their song “Flag of the Beast”, which is featured on the upcoming album, Look At Yourself (out March 3rd on Sharptone Records). Discussing the process behind the making of the new music video and the concept at the heart of “Flag of the Beast”, Emmure frontman Frankie Palmeri states:
“I was very happy with the video we did with Aaron Marsh. He came to me with a vision based off his interpretation of the song, and he brought it completely to life. He wanted to give me an audience that becomes ultra violent or possessed by the lyrics of the song.
Flag of the Beast represents the idea that I am in fact some sort of evil deity in some peoples eyes, but on the same coin I am sort of an anti-hero. It is about myself and how I view people that have exited my life or have looked at me like I’m not on the right path. It is about being the epitomy of all things that are against the grain. You can hate me if it makes you feel better, but I am not going anywhere.”