Alternative indie singer/songwriter JW Sargent has released the music video for his infectious single “Run”, taken from his debut EP In Retrograde, out now.
“I wrote ‘Run’ during a particularly crazy period in my life. There was so much going on and I felt like I was working so hard but not seeing any tangible progress. This made me think back to when times felt more simple and life wasn’t as complicated and chaotic. We tried to represent this idea in the video, directed by Taylor DeYoung, with the juxtaposition of dark confinement and bright, open nature.
The video tries to showcase the journey out of this symbolic prison of sorts to a place of freedom and simplicity in which the pulsing light is a representation of the force or motivation to chase this desire. We came up with the concept for the video and shot around the time Stranger Things was released and wanted to incorporate an element from the show. We thought that their use of lights as a medium between two worlds would be really cool since we were trying to make a similar comparison.” – JW Sargent
Run by: JW Sargent (jwsargent.com) Directed by: Taylor DeYoung Associate Producer: Andrew Windham